Empirical Marketing Datasets & Statistics
For data scientists, researchers, and marketing automation specialists, we provide direct access to the raw datasets powering our core industry studies.
Conversational Query Intent Dataset
Explore how consumers verbally ask for local services via voice search and AI chat. This dataset categorizes long-tail, conversational queries to help you optimize for natural language processing.
Local Lead Form Friction Dataset
An empirical Conversion Rate Optimization (CRO) study analyzing 100,000 local lead form submissions. Uncover the exact drop-off rates caused by asking for phone numbers, street addresses, and project budgets.