Digital Marketing Research & Industry Reports
Welcome to the 203MG Research Hub. We continuously monitor and analyze search algorithms, consumer sentiment, and advertising economics across the Tri-State area. These empirical reports and benchmark studies are designed to help agency leaders, journalists, and local business owners make data-driven marketing decisions.
Local Geo-Benchmark Study
A comprehensive analysis of how proximity and geo-modifiers impact local search rankings. This study breaks down the exact radius where local businesses lose visibility and how to combat proximity filters.
Tri-State Digital Ad Cost Index
Stop guessing your budget. This index tracks the average Cost Per Click (CPC) and Cost Per Lead (CPL) for high-ticket local services specifically across Connecticut, New York, and New Jersey.
Map Pack Core Web Vitals Study
Does site speed actually impact your Google Maps ranking? This empirical study correlates Core Web Vitals (CWV) scores against Local Pack positioning for 10,000 local business listings.
Zero-Click Local Search Impact Index
An analysis measuring how much local website traffic is being cannibalized by Google's SERP features. Learn how to adapt when users get the phone number and address directly from the search results.
AI Search Crawler & Robots Index
A detailed report identifying the most active AI bots scraping local business websites. We analyze how often LLM crawlers visit local domains and how they ingest business data.
National Google Maps Spam Report
A quantitative look at the proliferation of fake listings on Google Maps. This report highlights the most heavily spammed industries and the revenue local businesses lose to lead-generation scammers.
Local Short-Form Video Conversion Benchmarks
A data-driven breakdown of TikTok and Instagram Reels performance for local service businesses. Discover baseline metrics for 3-second hook rates and local customer acquisition costs.
AI Hallucination & Local Brand Accuracy Index
An empirical test of 1,000 local businesses across ChatGPT, Gemini, and Perplexity. We measure how frequently AI engines fabricate pricing, services, and phone numbers for local brands.
The MarTech for Local Services Landscape Map
A highly visual ecosystem map categorizing the ultimate software stack for local businesses. Compare leading CRM, dispatch, reputation, and SEO software platforms to eliminate SaaS bloat.
Tri-State Digital Marketing Salary & Rate Guide
A survey-driven economic report breaking down 2026 compensation data. Compare the true cost of hiring in-house marketing talent versus engaging an agency or freelancers in the Tri-State area.
Google Reviews vs. Yelp vs. Facebook Benchmark
A massive study of 500,000 local reviews analyzing platform sentiment. Discover which platform drives the highest Average Order Value (AOV) and which generation trusts each network.